If the online advertising world is (now) an absolute monarch, the king can only be Google AdSense . In a world like the web where young and old share a room cut off, even the advertising industry makes no distinction, and offers to all those who have even the smallest web page the ability to insert ads that if you click, earn some commissions now among the highest in the web.
AdSense offers three types of products: The classic
- advertisement PayPerClick: text ads, photo or flash animated graphics. Inserted into your page, these ads are able to display ads on the theme with the arguments of the site that hosts them, thus offering a greater propensity to click on your part.
- The AdSense for search, perhaps the most interesting as it offers additional functionality: a search box of Google (can be customized according to the subject of your site) to be included in their pages, and every time a user performs a search and click one of the sponsored search results, you receive commissions;
- AdSense for Mobile. Advertisement designed and built for mobile devices.
These three products if they are recently aggiundo others, such as closely related to Youtube that allows you to gain by having their video contributions, or the one linked to FeedBurner (which soon we will dedicate an article).
AdSense is known to have for commissoni among the highest in the industry, and is surely among the most popular solutions from users of the web world: for a click, you can have the gain is very variable, ranging from 1 cent up to € 2-3 € rewarding per click depending on the topic that is proposed in the ad, but surely the average is between 5 and 30 cents per click.
And how many clicks you can expect to collect with your site?
Well, rest assured: difficult to become rich, according to statistics more optimistic, we can reasonably hope to get about 100-200 visitors each click the site, but unfortunately the effect of addiction is slowly infecting the sailors and every month that passes click on the advertising becoming increasingly rare ...
All beautiful, all easy? Well, do not, because you know, the world is filled with cunning and with advertisers (those who pay) which continuously at Google, posting ads is subject to a strict set of rules that if not met certainly bring immediate and perpetual exclusion from the program.
The basic rules are as follows:
- Never NEVER click (or click to) on his ads. Do not try this! if it happens once by mistake do not worry, Google will understand, but if it is repeated there is a risk of being accused of fraud clicks (click fraud);
- Never change the html / javascript provided by Google to be published on the site, even to change only the aesthetic
- always publish ads in a way that pointed out that advertisements are being careful that their position can be clicked by mistake;
Well ... there would certainly be much longer, and do not say that Google are bad: we're talking about money, and if you do not use the iron fist with publishers, advertisers would run away like hell.
Surely, if you are interested in AdSense, I feel absolutely advise you to read all these things:
- read all pages of the service center
- read carefully all terms and conditions (the Italian language selected)
I know, we Italians are always a bit reluctant to read long things (about how I have endured so far?), but I repeat: it is about money and so if you want to stay well read burned everything.Given the vastness of the topic (which also is in great demand) will come back often to AdSense, but in general the world of online advertising.
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